B B SmartWorx powered by Advantech USB products provide plug and play convenience with industrial ruggedness. Look for the orange connector -- you’ll find a high retention port that’s 50% stronger than a conventional USB port. It won’t let go until you want it too. Plus, it works with any standard USB Cable. You'll also find isolation protection built into many of our USB products. It prevents common surges, spikes and ground loops from damaging your equipment.